Commercial Contractor:
Recruiting applications 3.1x in the Midwest marketplace.
A commercial contractor was competing for experienced field and project talent in a tight labor market. The job postings were active, but the employer story was thin. We rebuilt the candidate-facing message and connected it to campaigns that gave passive talent a reason to look.
The right candidates were not browsing job boards.
The firm needed superintendents, project managers, estimators, and field talent who were already employed. Its careers presence explained openings, but not why someone should spend the next ten years building there.
Turn hiring into an owned marketing system.
We clarified the employer value proposition, rebuilt the candidate journey around real project and people proof, and launched campaigns by role family. The work connected careers-page content, social creative, and application tracking so hiring could improve month over month.
More applications from a clearer employer brand.
Applications increased 3.1x after the employer-brand and campaign system went live. The firm also gained a reusable recruiting library for future hiring pushes, reducing the need to restart from a blank job post every time a role opened.