Leveraged Build wordmark
/SERVICES / PURSUIT & PROPOSAL SUPPORT
TRACK 03 · PURSUIT & PROPOSAL SUPPORT

Proposal support for commercial general contractors, construction managers, and design-build firms.

RFPs, RFQs, SOQs, and shortlist interviews are where years of good work either convert or quietly lose to a firm with a better story. We bring strategy, writing, and design to your pursuits — so the firm that should win, does.

ENGAGEMENT
Scoped to your goals.

Every engagement is sized to scope and stage. Tell us where you’re headed and we’ll map the right approach.

Schedule a conversation →
[ 02 ]   THE PROBLEM

Owners don't pick the best builder. They pick the best case for the best builder.

Most proposals in this industry are assembled, not written — boilerplate resumes, recycled project sheets, and an org chart, shipped the night before deadline by a PM who has a real job to do. Selection committees read ten of those in a sitting. The firm that wins is usually the one that answered the owner's actual question: why this team, for this project, for us.

If your hit rate on shortlists doesn't match the quality of your work, the problem isn't your work.

[ 03 ]   WHAT WE DO

We turn pursuits into arguments owners can repeat.

Pursuit strategy
Go/no-go support, win themes, and a differentiation case built around the owner's priorities, not your org chart.
SOQ and proposal writing
Project narratives, team bios, and approach sections written like they matter — because they decide millions in backlog.
Proposal design
Layouts that make evaluators' jobs easy: scannable, compliant, and unmistakably yours.
Shortlist interview prep
Presentation structure, slide design, and coaching so your project team presents as well as it builds.
Content library
Reusable, current project sheets, resumes, and firm content so the next pursuit starts at 60%, not zero.
Debrief and hit-rate tracking
Win/loss analysis so each pursuit makes the next one sharper.
[ 04 ]   WHO THIS IS FOR

Firms competing for work that's won on paper first.

GCs and CMs responding to public and private RFPs/RFQs
Design-build teams assembling joint pursuit packages
MEP and specialty firms pursuing prime or major sub contracts
Firms entering new markets or project types where past-performance stories need reframing
[ 05 ]   PROOF

Built by people who speak SOQ.

We work exclusively in commercial construction, with 22+ firms across the ecosystem. We know the difference between CMAR and hard bid, what a selection committee skims versus reads, and how to make a safety record or self-perform capability into a win theme instead of a table.

Named case studies launch with our anchor cohort
Ask us about hit rates.
[ 06 ]   HOW IT WORKS

A sharper library, then sharper live pursuits.

01
Pursuit Audit
We review recent wins and losses, your current SOQ materials, and your hit rate by market and owner type.
02
Content Build
We rebuild the core library: project sheets, resumes, firm narratives, approach language.
03
Live Pursuits
We embed with your team on active RFPs — strategy, writing, design, and interview prep on deadline.
04
Compound
Every pursuit feeds the library. Hit-rate tracking shows what's working by owner and market.
[ 07 ]   FAQ

Common questions.

Do you work on individual pursuits or ongoing support?

Both. Some firms bring us in for a must-win pursuit; most keep us on for ongoing support once they see the difference. Ongoing engagements also let us maintain your content library so nothing ships stale.

Can you work with our in-house marketing coordinator?

Yes — that's the most common setup. We add strategy, senior writing, and design depth around your coordinator, especially when three RFPs land in the same month. We make in-house teams better, not redundant.

What types of pursuits do you support?

Public and private RFPs and RFQs, SOQs, design-build and CMAR pursuits, prequalification packages, and shortlist interview presentations — for GCs, CMs, MEP and specialty trades, and design-build teams.

How fast can you turn a proposal?

Live pursuits run on the owner's clock, not ours. With an established content library, we comfortably support two-to-three-week turnarounds; tighter deadlines are case-by-case. This is another reason the library matters.

How do you measure success?

Shortlist rate and win rate, tracked by owner type and market. We debrief every pursuit — including losses — because the debrief is where next quarter's wins come from.

The next RFP is already being written. Be ready for it.
Start a Conversation →