A marketing department built for commercial construction.
Most firms don't need a one-off project. They need consistent, construction-fluent marketing that shows up every month and gets stronger every quarter. The retainer is how our service tracks stop being a menu and start being a system — strategy, content, pursuits, recruiting, and PR working as one engine.
Every engagement is sized to scope and stage. Tell us where you’re headed and we’ll map the right approach.
Schedule a conversation →Marketing in this industry either compounds or restarts. There's no third option.
Here's the pattern we see: a firm hires a coordinator who gets buried in proposals, or signs a generalist agency that needs a year to learn what a CM at-risk is, or runs marketing in bursts — a website here, a campaign there — with nothing connecting them. Every effort starts from zero. Every quarter, the firm is reintroducing itself to its own market.
Meanwhile the firms winning negotiated work and out-hiring everyone aren't doing more marketing. They're doing connected marketing, consistently, for years.
One engine. Every track. Tuned monthly.
Firms ready to stop restarting.
What a year of compounding looks like.
From anchor retainer engagements with Midwest commercial firms:
A monthly rhythm with quarterly resets.
Common questions.
What does a retainer typically include?
A senior strategy lead plus execution across the tracks your goals require — typically content and LinkedIn, pursuit support, recruiting marketing, and PR in some mix. Engagements are scoped to your goals and stage, not pulled off a rate card.
How is this different from hiring a marketing coordinator?
A coordinator gives you one person's hours and skill set — and they're usually consumed by proposals within six months. The retainer gives you a team: strategy, writing, design, and media relationships, with surge capacity when three RFPs land at once. Plenty of clients have both; we make their coordinator more effective, not obsolete.
What's the minimum commitment?
Retainers are built for compounding, so we structure them annually with quarterly resets. If a quarter doesn't earn the next one, that's on us — but nobody should buy a compounding system expecting 60-day results.
Can we start with one service and grow into a retainer?
That's the most common path. Firms often start with a website, a pursuit, or a recruiting push — then move to a retainer once they see what construction-fluent marketing does. Single tracks prove it; the retainer compounds it.
Do you work with firms outside St. Louis?
Yes — we serve commercial construction firms across the Midwest. We're headquartered in St. Louis and embedded in its construction community, and the model travels: every market has its AGC chapter, its business journal, and its talent war.